‘Sustainability‘ is the buzzword of today’s fashion industry. It is the key concentration for today’s generation and fashion brands. An...
In recent years, social media has become an effective marketing tool, it has not only created a new dimension of...
With the COP26 summit in the headlines ever since it kicked off on the 31st of October, there are many...
In regards to trend growth – there is a big difference between micro trends and macro trends and how the...
Increasingly, customers want to have a positive sustainable and ethical impact on the environment. Research shows that 88% of consumers...
What are CGI models? The future of fashion marketing has arrived with CGI. CGI is also known as Computer Generated...
What is Genderless Fashion? Genderless or gender-neutral fashion has become an increasingly prominent topic over the last few years within...
Why should you adopt ethical manufacturing practices for your brand in 2021? It is no secret, today’s compulsive shopping habits...
Ever wondered what successful fashion businesses are doing to be at the top of their game? Many will have similar...
In 2021, the colour trends you are going to see will largely feel calming and uplifting. We’re not going to...