Is Fashion Renting Sustainable?
Rent a Runaway has set a trend for fashion rental that has inspired other startups and seasoned retailers to get...
Fashion Games
Fashion and Gaming industries are not typical collaborators, but this connection has some resemblance to the Fashion and Sports relationship....
Fashion x Food
Fashion and Food companies collaborations are becoming a more common marketing tool. Food companies are taking lessons from fashion branding...
How to find Fashion Influencers for your fashion brand?
How to choose? There are many questions that a brand may require for beneficial fit with a particular influencer. These...
Is Influencer marketing worth it?
We all have seen the annoying ads telling us about the things we should buy based on our search results....
9 Steps of designing a Fashion Collection
Developing a fashion collection is a substantial undertaking. There are so many things that you have to consider to make...
Digital Fashion
Have you ever bought something that looks incredible on the model, but when you get it in your size it...
How are fashion brands using Augmented Reality?
Augmented Reality (AR) is an innovation brands are using in their process development of collections, marketing strategies and to create...
Can AI Replace Fashion Designers?
Famous fashion designers are applauded for their capability to use their creativity to make contemporary designs. They have to balance...
Sustainable Certifications Part 3 – Social and Environmental
This is the final article of the Sourcing Guide series, which provides details of organisations that can certify both environmental...