Pinkwashing – LGBT+ Representation in Pride Month
Pinkwashing is a term that can be described as ‘presenting something LGBT+ friendly, usually in an effort to soften negative...
Effective Tiktok Marketing – How to Market for the Modern Age
Many fashion brands have started to pick up that Tiktok has incredible potential when it comes to marketing – with...
Fashion Games
Fashion and Gaming industries are not typical collaborators, but this connection has some resemblance to the Fashion and Sports relationship....
Fashion x Food
Fashion and Food companies collaborations are becoming a more common marketing tool. Food companies are taking lessons from fashion branding...
Is Influencer marketing worth it?
We all have seen the annoying ads telling us about the things we should buy based on our search results....
9 Steps of designing a Fashion Collection
Developing a fashion collection is a substantial undertaking. There are so many things that you have to consider to make...
Digital Fashion
Have you ever bought something that looks incredible on the model, but when you get it in your size it...
Can AI Replace Fashion Designers?
Famous fashion designers are applauded for their capability to use their creativity to make contemporary designs. They have to balance...
5 Marketing Apps that will Boost your Fashion Business
We are all consumed into our smartphones- there is no denying of that. But knowing some great fashion apps that...
What is SEO (Search Engine Optimisation) and How can it help your Fash...
Search Engine Optimisation (SEO) is used massively in all business aspects. It helps to increase brands exposure and give the...