5 Ways to Increase Sustainability in Your Fashion Brand Today
‘Sustainability‘ is the buzzword of today’s fashion industry. It is the key concentration for today’s generation and fashion brands. An...
Social Media Unlocked – New Dimension for the Fashion Industry
In recent years, social media has become an effective marketing tool, it has not only created a new dimension of...
COP26 Summit – Environmental Conference Explained and Fashion In...
With the COP26 summit in the headlines ever since it kicked off on the 31st of October, there are many...
Micro vs Macro Trends In Fashion 2021 – Positive or Negative?
In regards to trend growth – there is a big difference between micro trends and macro trends and how the...
Genderless Fashion – Potential for Growth in 2021/22?
What is Genderless Fashion? Genderless or gender-neutral fashion has become an increasingly prominent topic over the last few years within...
Ethical Clothing Manufacturing for 2021
Why should you adopt ethical manufacturing practices for your brand in 2021? It is no secret, today’s compulsive shopping habits...
5 Things Successful New Fashion Businesses Have In Common!
Ever wondered what successful fashion businesses are doing to be at the top of their game? Many will have similar...
9 Exciting New Pantone Colour Trends!
In 2021, the colour trends you are going to see will largely feel calming and uplifting. We’re not going to...
Pinkwashing – LGBT+ Representation in Pride Month
Pinkwashing is a term that can be described as ‘presenting something LGBT+ friendly, usually in an effort to soften negative...
Effective Tiktok Marketing – How to Market for the Modern Age
Many fashion brands have started to pick up that Tiktok has incredible potential when it comes to marketing – with...