5 ways sustainability

5 Ways to Increase Sustainability in Your Fashion Brand Today

‘Sustainability‘ is the buzzword of today’s fashion industry. It is the key concentration for today’s generation and fashion brands. An...

social media marketing

Social Media Unlocked – New Dimension for the Fashion Industry

In recent years, social media has become an effective marketing tool, it has not only created a new dimension of...

cop26 summit

COP26 Summit – Environmental Conference Explained and Fashion In...

With the COP26 summit in the headlines ever since it kicked off on the 31st of October, there are many...

macro vs micro trends

Micro vs Macro Trends In Fashion 2021 – Positive or Negative?

In regards to trend growth – there is a big difference between micro trends and macro trends and how the...

Genderless Fashion Blog

Genderless Fashion – Potential for Growth in 2021/22?

What is Genderless Fashion? Genderless or gender-neutral fashion has become an increasingly prominent topic over the last few years within...

ethical manufacturing

Ethical Clothing Manufacturing for 2021

Why should you adopt ethical manufacturing practices for your brand in 2021? It is no secret, today’s compulsive shopping habits...

new fashion brands

5 Things Successful New Fashion Businesses Have In Common!

Ever wondered what successful fashion businesses are doing to be at the top of their game? Many will have similar...

9 Exciting New Pantone Colour Trends!

In 2021, the colour trends you are going to see will largely feel calming and uplifting. We’re not going to...

lgbt+ representation

Pinkwashing – LGBT+ Representation in Pride Month

Pinkwashing is a term that can be described as ‘presenting something LGBT+ friendly, usually in an effort to soften negative...

tiktok marketing

Effective Tiktok Marketing – How to Market for the Modern Age

Many fashion brands have started to pick up that Tiktok has incredible potential when it comes to marketing – with...