‘Sustainability‘ is the buzzword of today’s fashion industry. It is the key concentration for today’s generation and fashion brands. An...
In recent years, social media has become an effective marketing tool, it has not only created a new dimension of...
With the COP26 summit in the headlines ever since it kicked off on the 31st of October, there are many...
In regards to trend growth – there is a big difference between micro trends and macro trends and how the...
What is Genderless Fashion? Genderless or gender-neutral fashion has become an increasingly prominent topic over the last few years within...
Why should you adopt ethical manufacturing practices for your brand in 2021? It is no secret, today’s compulsive shopping habits...
Ever wondered what successful fashion businesses are doing to be at the top of their game? Many will have similar...
In 2021, the colour trends you are going to see will largely feel calming and uplifting. We’re not going to...
Pinkwashing is a term that can be described as ‘presenting something LGBT+ friendly, usually in an effort to soften negative...
Many fashion brands have started to pick up that Tiktok has incredible potential when it comes to marketing – with...