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Is Influencer marketing worth it?

We all have seen the annoying ads telling us about the things we should buy based on our search results....

How are fashion brands using Augmented Reality

How are fashion brands using Augmented Reality?

Augmented Reality (AR) is an innovation brands are using in their process development of collections, marketing strategies and to create...

How to Create a Line Sheet

Creating a line sheet is important when starting a fashion business- but first and foremost, lets clarify what a line...

Interview with streetwear fashion brand: PINNA

This week we have caught up to Derby-based streetwear -brand PINNA and asked some key questions to the founder and...

Tech-Pack

What is a Tech Pack?

You’ve mastered your fashion design ideasand now you’re ready to get in-touch with clothing manufacturersand hope that they turn your...

How to Create a Tech Pack

You may have come across our previous article’ ‘What is a Tech Pack?’ – now you need to know how...